Which of the Following Statements About Positioning a Change Is

question 82

Multiple Choice

Which of the following statements about positioning a change is true?

• A) Positioning a change is not at all similar to positioning a product in mass marketing.
• B) Since a salesperson is acting as the change agent,any positioning of a change should take place in the purchasing department.
• C) Positioning a change is similar to positioning a product in mass marketing.
• D) Positioning a change is a reactive way of dealing with an initial turndown by the buying firm.
• E) Salespeople have a limited role in the process of positioning a proposed change.

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Definitions:

Confidence Intervals

Statistical ranges, with a given probability, that are believed to contain the true value of an unknown population parameter.

Confidence Interval

An array of numerical figures, sourced from sampling data, thought to enclose the value of an unknown characteristic of a population.

Population Mean

The average value of all members of a complete population.

Outliers

Data points that are significantly different from the majority of other data points in a dataset, often indicating measurement error or a novel phenomenon.