Michael Is a Salesperson for a Company That Manufactures Television

question 42

Multiple Choice

Michael is a salesperson for a company that manufactures television sets.He begins his sales presentation with a prospect by telling him that he was recommended by the prospect's friend,Vincent.Michael tells the prospect,"Vincent said that you were interested in buying a television set with state-of-the-art technology.Our firm has just about the right type of television sets that could cater to your needs." In this case,Michael is using the _____ opening to get the attention of his prospect.

• A) product
• B) compliment
• C) benefit
• D) introduction
• E) referral

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Definitions:

Strategic Marketing Planning Process

is a methodical approach that organizations use to align marketing strategies with their overarching business goals, involving stages such as situation analysis, setting objectives, and executing initiatives.

Conscious Marketing

A marketing approach that prioritizes ethical considerations, social responsibility, and the well-being of all stakeholders.

Ethical Dilemma

A situation where an individual faces a difficult decision involving a moral conflict, requiring a choice between two or more equally undesirable alternatives.

Strategic Marketing Planning Process

A more comprehensive approach to planning marketing activities, which involves long-term visions and strategies to achieve competitive advantage and meet organizational goals.