According to the Communication Process,when a Salesperson Develops a Sales

question 23

Multiple Choice

According to the communication process,when a salesperson develops a sales presentation,he or she is actively involved in:

• A) encoding.
• B) affective stimulation.
• C) perception.
• D) decoding.
• E) selling.

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Definitions:

Source Likeability

The extent to which an audience perceives a communicator or message source as pleasant, friendly, and charming, which can influence the effectiveness of the communication.

Physically Attractive

Possessing qualities that are aesthetically pleasing or appealing to the senses.

Hardcore Drug User

An individual who persistently engages in the use of highly addictive and often illegal substances, typically resulting in significant personal and societal consequences.

Drug Rehabilitation

A treatment program designed to help individuals stop using drugs and lead productive lives, often involving therapy, medication, and support groups.