Kevin Works for Irish Pub Company,a Design and Construction Outfit

question 41

Multiple Choice

Kevin works for Irish Pub Company,a design and construction outfit that sells completely finished,made-in-Ireland pubs-with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles-to American entrepreneurs.Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business,but he is not an experienced pub owner and is reluctant to invest $300,000 in the project.Kevin should consider this a _____ buying situation.

• A) new-task
• B) straight rebuy
• C) derived-demand
• D) value-added
• E) modified rebuy

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Definitions:

Standards For Performance

The expected levels of achievement or excellence within a particular area.

Babble Effect

A phenomenon in group or network communication where an increase in messages leads to information overload, reducing the overall coherence and effectiveness of communication.

Talk Most

An observational phenomenon where the person who talks the most in a group is often perceived to be the leader or most influential member, regardless of the quality of their contributions.

High Quality

Characterized by superior standards, excellence, or craftsmanship in the delivery of a specific product, service, or performance.