Which of the Following Statements Is True About Sales Promotion

question 51

Multiple Choice

Which of the following statements is true about sales promotion?

• A) It is the cheapest method of personal communication.
• B) It is more flexible than personal selling.
• C) It offers incentives to customers to purchase products during a specific period.
• D) It restricts a firm from controlling the content and exact delivery of its marketing message.
• E) It is more reliable than the word-of-mouth method of marketing communication.

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Definitions:

Liable

Legally responsible or obligated, often referring to the duty to compensate for harm or damage caused.

Blended Value Theorists

Individuals or scholars who advocate for combining social and financial returns in investment and organizational strategy.

Environmental Component

aspects of a project or plan that specifically relate to the natural environment, including considerations of sustainability and ecological impact.

Program Evaluation

A systematic method of collecting, analyzing, and using information to answer questions about projects, policies, and programs, particularly about their effectiveness and efficiency.