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Product Differentiation
The approach of identifying unique aspects of a product or service to elevate its allure to a certain target demographic.
Long-Run Profitability
The sustained ability of a firm to generate profits over a prolonged period, taking into account both fixed and variable costs.
Informational Advertising
A type of advertising aimed at educating the public about the features, benefits, and functions of a product or service.
The Internet
A global network of computers and servers that communicates and shares information using standardized communication protocols.
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