Examlex
Tool tabs are also called ____.
Promotional Mix
The combination of marketing tools used by a business to execute its promotional strategy, including advertising, sales promotion, public relations, and direct marketing.
Personal Selling
A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.
Nonpersonal Selling
Marketing activities that do not involve face-to-face interactions, including advertising, social media marketing, and email marketing.
Perceived Quality
The customer's perception of the overall quality or superiority of a product or service compared to alternatives.
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