Robin Works for a Company That Is Genuinely Interested in Improving

question 15

Multiple Choice

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n) ____.

• A)point-of-experience survey
• B)group-administered questionnaire
• C)drop-off survey
• D)dual-media survey

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Definitions:

Market Segments

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

New-To-The-World

Products or services that create an entirely new market by being the first of their kind.

Consumer Preferences

The subjective tastes and desires that influence an individual’s choice of products or services.

Outsourcing

Outsourcing involves hiring third-party providers to perform services or create goods that were traditionally performed in-house, often to reduce costs or improve efficiency.