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Identify and discuss the key population issues in conducting surveys.
Reliability
The consistency and dependability of a measurement tool or test over time, ensuring that the same results can be repeated under similar conditions.
Validity
The extent to which a test or instrument measures what it is supposed to measure.
Social Norms
Shared guidelines or rules about acceptable behaviors within a particular group or society.
Informational Social Influence
The effect of other people's behavior on an individual's actions and beliefs, stemming from the desire to be correct in situations where the correct action or belief is uncertain.
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