Guttman Scaling Is Also Called _______________ Scaling

question 65

Short Answer

Guttman Scaling is also called _______________ scaling.

Elucidate the significance of psychographics in understanding social media audiences.

Comprehend the process and importance of conducting communication and social media audits before launching campaigns.

Describe the components and the importance of environmental scans in social media planning.

Explain the need for SMART objectives in social media strategy planning.

---

Definitions:

Required Reserves

The minimum amount of funds that a bank must hold in reserve against deposit liabilities, as mandated by central banking authorities.

Open Market Sale

The selling of government bonds to the public or banks by the central bank to control the money supply.

Discount Rate

The interest rate charged by central banks on loans offered to commercial banks or the rate used to discount future cash flows to present value.

Required Reserve Ratios

These are central bank regulations set on the minimum amount of reserves that commercial banks must hold against deposits.