In What Level of Measurement Are the Attributes Simply Names?​

question 57

Multiple Choice

In what level of measurement are the attributes simply names?​

• A)nominal
• B)ordinal
• C)interval
• D)ratio

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Definitions:

Small Businesses

Refer to independently owned and operated companies that are limited in size and revenue, depending on the industry and country.

Promotion Mix

A subset of the marketing mix that includes four main elements of marketing communication: advertising, sales promotion, personal selling, and public relations.

Persuade Customers

Involves techniques and strategies used by businesses to influence the buying behavior or decisions of potential and existing customers.

Promotion Mix

The blend of advertising, public relations, personal selling, and sales promotion strategies used by a company to reach its marketing objectives.