Examlex
The fallowing scale type is called: "Ugly 1 2 3 4 5 Beautiful"
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to the brand or company, often used to tailor marketing efforts and rewards.
Benefit Segmentation
A marketing strategy where the market is divided into segments based on the different benefits consumers seek from the product.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
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