Word Association Techniques,such as Asking the Respondent to Quickly Associate

question 25

True/False

Word association techniques,such as asking the respondent to quickly associate a word- say,work-with the first thing that comes to mind,are often used to get at the true attitudes and feelings.

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Definitions:

Cost-Leadership Strategy

A business strategy aiming to become the lowest cost producer in the industry, often leading to competitive pricing.

First-Mover Strategy

A market approach where a company is the first to enter a specific market or industry, aiming to gain an advantage by establishing brand loyalty and erecting barriers to entry for future competitors.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.

Global Diversification

A strategy that involves a company expanding its operations and investments across a wide range of countries and markets to reduce risk.