Examlex
The values can differ at various times for the same object or person,or at the same time for different objects or persons.
Common Ground
The shared beliefs, values, or positions among different parties which can be used as a basis for mutual understanding or agreement.
Audience
Refers to the group of individuals for whom a message, presentation, or piece of content is intended.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of others through logical reasoning, emotional appeal, or ethical claims.
Emotional Appeal
A strategy used in communication and advertising that aims to connect with the audience by triggering specific emotions to elicit a desired response or action.
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