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A Researcher Tests If the Loyalty (Measured on a 5-Point

question 26

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A researcher tests if the loyalty (measured on a 5-point Likert scale) of people with a loyalty card significantly differs from the loyalty of people without a loyalty card.The most appropriate technique to test this is:


Definitions:

Click Funding

A form of online fundraising where funds are raised through clicks on a website or social media links, often sponsored by businesses or corporations.

Purchase Frequency

A measure of how often a customer buys a product or service over a specified period.

Advertising Schedule

A plan that outlines where, when, and how frequently an advertising campaign will run to maximize effectiveness and reach.

Billboards

Large outdoor boards used for posting advertising.

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