Messages for Goods and Services That Help Readers Save Money

question 70

Multiple Choice

Messages for goods and services that help readers save money will most likely

• A) have an emotional appeal.
• B) have a logical appeal.
• C) have a sensory appeal.
• D) avoid using logos to attract consumers.
• E) avoid using evidence to convince customers.

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Definitions:

Observational Learning

Learning that occurs through observing the behavior of others and the outcomes of those behaviors.

Conditioned Response

A learned response to a previously neutral stimulus that becomes conditioned after being associated with an unconditioned stimulus.

Unconditioned Stimulus

Within classical conditioning, a stimulus that inherently and automatically elicits a response without any previous training.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any previous conditioning or learning.