The Request for Action in the Close of a Sales

question 27

Multiple Choice

The request for action in the close of a sales message

• A) should take the reader through the steps of what he or she must do.
• B) should only hint at the desired action.
• C) should never be followed by a postscript.
• D) must not use hard-sell tactics by urging immediacy.
• E) is unnecessary if the rest of the message is well written.

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Definitions:

Universal Facial Expressions

Facial expressions that are understood across different cultures and societies, typically associated with basic emotions such as happiness, sadness, anger, surprise, fear, and disgust.

Ekman

Refers to Paul Ekman, a psychologist known for his work on the facial expressions and emotions.

Shame

A painful feeling arising from the consciousness of something dishonorable, improper, or ridiculous, done by oneself or another.

Health-Care System

An organized plan of health services, including all entities that contribute to the delivery of health care to a population.