When Delivering Negative News, You Should

question 54

Multiple Choice

When delivering negative news, you should

• A) use little space on stating the negative point and a lot of space helping the reader receive it as positively as possible.
• B) keep the message as brief as possible.
• C) not mention the negative information and instead focus on positive news using explanatory, cushioning words.
• D) spend a full paragraph delivering the negative news.
• E) focus primarily on conveying the negative information as clearly as possible.

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Definitions:

Kleenex Tissues

A brand of facial tissues widely recognized for its softness and reliability, often used as a generic term for facial tissues.

Brand Loyal

The extent to which a consumer consistently purchases the same brand over time instead of switching to competitors.

Customers

People or companies that buy products or services from a business.

Procter & Gamble

An American multinational consumer goods corporation, specializing in a wide range of personal health/consumer health, and hygiene products.