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What Are the Three Major Techniques of Emphasizing the Positive

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Essay

What are the three major techniques of emphasizing the positive and de-emphasizing the negative in business messages?


Definitions:

Interest-Rate Risk

The risk that an investment's value will change due to a change in the absolute level of interest rates, which can affect both debt and equity instruments.

Bond Portfolio Managers

Professionals who specialize in the strategic management of bond portfolios, aiming to maximize returns and minimize risks for investors.

Active

In finance, refers to a management strategy involving regular buying and selling of assets to outperform the market, opposite of passive strategies like indexing.

Coupon Rate

The annual interest rate paid on a bond, expressed as a percentage of the bond's face value, to its holders.

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