Felipe Needs to Write a Letter to Salma, a Manager

question 50

Multiple Choice

Felipe needs to write a letter to Salma, a manager at another company. However, he thinks it is important that the letter be addressed to the company rather than Salma directly. In this case, where should he first use Salma's name?

• A) in the attention line
• B) in the inside address
• C) in the salutation
• D) in the subject line
• E) in the complimentary close

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Definitions:

Product Extension Strategy

A market strategy where a company introduces new products into the market that are similar or related to its existing product line.

Product Invention

The process of creating a new product or improving an existing one that offers new or additional benefits to the customer.

Peking-Duck Sauce

A traditional Chinese sauce used primarily with Peking duck, made from fermented soy beans, spices, and sometimes sweetened with sugar.

Product Integration

Embedding a branded product into media content, such as a film or television show, often as a form of advertising.