Communication with an External Audience Should Be Undertaken with Careful

question 43

Multiple Choice

Communication with an external audience should be undertaken with careful attention to both content and tone because _____.

• A) front-line employees now have a higher level of decision-making power
• B) new media are increasing the need for employees with social intelligence
• C) external audiences tend to have low literacy
• D) such messages can be regarded as public-relations messages, conveying a certain image of the company
• E) communicating with external audiences is far more important than communicating with internal audiences

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Definitions:

Credible Signal

An action taken by a party to demonstrate its ability or intention in a way that can be trusted or believed by others.

Consistent Message

Communication that is uniform and remains the same across different platforms and over time, enhancing brand recognition and trust.

Perceived Market Value

The value that consumers believe a product or service is worth, which may differ from its actual market price or cost of production.

Perceived Loss

The sensation or assessment of loss experienced by an individual, even in situations where there might not be a tangible or actual loss.