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question 12

Multiple Choice

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Definitions:

Black Box

A system or object which can be viewed in terms of its inputs and outputs without any knowledge of its internal workings.

Cognitive Dissonance

The conflict (i.e., remorse) that buyers feel after making a major purchase.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for the product or service.

Cognitive Dissonance

A psychological term referring to the mental discomfort experienced when holding two or more conflicting beliefs, values, or ideas simultaneously.