Table 8-2 Diamond Jeweler's Is Trying to Determine How to Advertise in Advertise

question 95

Multiple Choice

Table 8-2
Diamond Jeweler's is trying to determine how to advertise in order to maximize their exposure.Their weekly advertising budget is $10,000.They are considering three possible media: tv,newspaper,and radio.Information regarding cost and exposure is given in the table below: Let T = the # of tv ads,N = the # of newspaper ads,and R = the # of radio ads
-According to Table 8-2,which describes a media selection problem,what would the objective function be?

• A)Maximize 10T + 7N + 20R
• B)Minimize 10T + 7N + 20R
• C)Minimize 800T + 1000N + 400R
• D)Minimize 7000T + 8500N + 3000R
• E)Maximize 7000T + 8500N + 3000R

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Definitions:

Statute of Frauds

A legal principle that requires certain contracts to be in writing and signed by the parties to be enforceable.

Prenuptial Agreements

Agreements made by a couple before they marry concerning the ownership of their respective assets should the marriage fail.

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, aimed at harmonizing the law among the states.

Sale of Goods

A transaction between a buyer and a seller involving the transfer of ownership of goods from one party to another for a price.