A Market Research Survey Is Available for $10,000

question 52

Multiple Choice

A market research survey is available for $10,000.Using a decision tree analysis,it is found that the expected monetary value with no survey is $62,000.If the expected value of sample information is -$7,000,what is the expected monetary value with the survey?

• A)$45,000
• B)$62,000
• C)-$17,000
• D)$55,000
• E)None of the above

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Definitions:

Total Utility

The cumulative satisfaction or value that a consumer derives from consuming a given amount or number of goods or services.

Indifference Curve

A graph showing different combinations of two goods between which a consumer is indifferent.

Total Utility

The total satisfaction received from consuming a particular amount of goods or services.

Indifference Curve

A graph that shows combinations of two goods that give a consumer equal satisfaction and utility.