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Suppose that when the temperature is between 35 and 50 degrees,it has historically rained 40% of the time.Also,historically,the month of April has had a temperature between 35 and 50 degrees on 25 days.You have scheduled a golf tournament for April 12.What is the probability that players will experience rain and a temperature between 35 and 50 degrees?
Geodemographic Segmentation
A marketing technique that clusters potential customers into groups based on geographical location and demographic characteristics.
Lifestyle Segmentation
A marketing approach that divides the market into groups based on consumer lifestyles, behaviors, and preferences.
Macromarketing
Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.
Micromarketing
An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.
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