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A Company Is Considering Producing Two New Electronic Games Designed

question 134

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A company is considering producing two new electronic games designed for the popular Gameboy toy.Based on market data,management believes that there is a 60 percent chance that a "cops and robbers" game will be successful and a 40 percent chance that a "let's play house" game will be successful.As these products are completely different,it may be assumed that the success of one is totally independent of the success of the other.If two products are introduced to the market,what is the probability that both are failures?


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Awareness

The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.

Full-service Advertising Agencies

Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.

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