Examlex
Draw the PERT network associated with the following activities.
Recognizable Goods
Products that are easily identified by consumers due to their distinct characteristics, branding, or reputation in the marketplace.
Cannibalization
A situation where a company's new product eats into the sales of one of its existing products.
Brand Equity
The value derived from consumer perception of a brand name as opposed to generic or store-branded products.
Product Extension
A marketing strategy in which an existing product is introduced to a new market or modified for a new segment, expanding its reach or functionality.
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