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An Advantage of Buying by Performance or Function Over Other

question 16

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An advantage of buying by performance or function over other specification methods is that it provides:


Definitions:

Brand Name

A distinctive name identified with a product or company, used to establish a unique identity in the marketplace.

Market Segments

Distinct groups of customers within a market who share similar needs, preferences, or characteristics, allowing businesses to target them with specific products or services.

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