Poor Internal Compliance with the Supply Process

question 6

Multiple Choice

Poor internal compliance with the supply process:

• A)indicates that staff in other functional areas are not qualified for their jobs.
• B)has nothing to do with the process itself.
• C)is caused by top management's failure to mandate compliance.
• D)may indicate that internal customers do not trust the process or suppliers.
• E)has nothing to do with organizational structure.

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Definitions:

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.

Sales Promotion

A marketing strategy where short-term incentives are offered to encourage the purchase or sale of a product or service.