Two-Part Pricing Is a Pricing Strategy

question 55

Multiple Choice

Two-part pricing is a pricing strategy:

• A) where the consumer pays an access fee and a price per unit of a good or service and is very rarely practiced
• B) that divides the amount a consumer pays for a good or service into an access fee and a price per unit.
• C) offers a package deal to consumers on the purchase of two or more products.
• D) whose principal characteristic is that it offers a buyer a package consisting of two or more goods that is more attractive than the alternative of buying the goods separately.
• E) whose principal characteristic is that it forces the buyer to purchase a package consisting of two or more goods that is often far less attractive, and more costly, than the alternative of buying the goods separately.

Understand the significance of values in marketing and how they influence consumer behavior.

Realize the impact of cultural values and acculturation on consumer preferences and behaviors.

Identify and describe different consumer targeting programs.

Discuss various instruments used in measuring values within consumer behavior and marketing studies, and assess their applicability.

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Definitions:

Confidence

A belief in oneself and one's ability to succeed or handle various situations effectively.

Atmospherics

The use of space, lighting, music, and scent by retailers and marketers to influence consumers' mood, behavior, and spending in a commercial environment.

Store's Personality

Refers to the unique set of characteristics, attributes, and traits that differentiate a retail store, making it appealing to certain customers.

Utilization of Space

The process or manner in which an area or volume is used or managed.