Two-Part Pricing Is a Pricing Strategy

question 55

Multiple Choice

Two-part pricing is a pricing strategy:

• A) where the consumer pays an access fee and a price per unit of a good or service and is very rarely practiced
• B) that divides the amount a consumer pays for a good or service into an access fee and a price per unit.
• C) offers a package deal to consumers on the purchase of two or more products.
• D) whose principal characteristic is that it offers a buyer a package consisting of two or more goods that is more attractive than the alternative of buying the goods separately.
• E) whose principal characteristic is that it forces the buyer to purchase a package consisting of two or more goods that is often far less attractive, and more costly, than the alternative of buying the goods separately.

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Definitions:

Gini Ratio

A tool to evaluate income discrepancies within a group, spanning from 0, which means everyone earns the same, to 1, where one person has all the income.

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The way in which income is distributed among individuals in an economy.