Examlex
If the marginal revenue from producing one more toaster is $3.50 and the marginal cost of producing that same toaster is $4.25, the firm is maximizing marginal profit.
Skinner
An American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.
Response Deprivation Theory
The idea that when a contingency restricts access to an activity, it causes that activity to become a reinforcement.
Premack's Principle
A principle stating that more probable behaviors can serve as reinforcers for less probable behaviors.
High-Probability Activities
Activities that an individual is highly likely to engage in, often used in behavior modification by allowing access to them as a reward.
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