The First Step in Setting Objectives for a Sales Call

question 89

True/False

The first step in setting objectives for a sales call is to review what has been learned from the organization's mission statement.

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Definitions:

Instrumental Learning

Instrumental Learning, also known as Operant Conditioning, is a learning process wherein behavior is modified through reinforcement or punishment.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Conditioned Response

The learned reaction to a previously neutral stimulus, brought about by conditioning.

Reflex

An automatic, involuntary response to a stimulus that does not involve conscious thought, designed to protect the body.