The First Paragraph of a Sales Letter Should

question 74

Multiple Choice

The first paragraph of a sales letter should:

• A)explain why the reader should take the desired action
• B)grab the reader's attention
• C)ask the reader to take a specific action
• D)point out a deadline for action
• E)do all of the above

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Definitions:

Quarterly Payroll

The total amount of wages paid by a business to its employees in a three-month period.

Ordinary Simple Interest

A method of calculating the interest charge on a loan based on the principal amount, interest rate, and time.

360-Day Year

Refers to an accounting simplification where a year is assumed to have 360 days instead of 365 or 366, commonly used in financial calculations.

Landscape Company

A business specializing in designing, implementing, and maintaining outdoor gardens and spaces, often including planting, hardscaping, and lawn care services.