Which One of the Following Statements About a Salesperson's Product

question 67

Multiple Choice

Which one of the following statements about a salesperson's product knowledge is FALSE?

• A)The most important knowledge a salesperson can have about his or her product is the technical knowledge of how it performs in use.
• B)Customers often want salespeople to explain how their products will work with other products.
• C)Purchasing agents rate product knowledge as one of the most important attributes of a good salesperson.
• D)In many cases the service provided by the salesperson is more important than the performance of the product sold by that salesperson.
• E)Salespeople must not only know product features, but also the benefits provided by those features.

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Definitions:

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