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To make the point that communications need to be appropriate to the audience receiving them, Kathy showed a group of reading teachers the molecular formula for compounds produced by PKC Pharmaceutical companies. Even though the information was in English, the teachers did not have a clue what it was about. Kathy was using:
Manufacturer
An entity engaged in the business of producing goods for sale, using labor, machinery, and raw materials.
Cedar Shingles
A type of roofing material made from cedar wood, known for its durability and natural resistance to decay.
Break-even
The point at which total costs equal total revenues, and the business or project makes neither profit nor loss.
Unit Sales
The total quantity of an item sold by a company during a given period.
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