Ryan Really Wants to Make His Monthly Quota

question 43

Multiple Choice

Ryan really wants to make his monthly quota. He has only two sales calls scheduled for the last day of the month. Ryan should attempt to __________ but not ___________ his customers.

• A) overwhelm; lubricate
• B) cultivate; stimulate
• C) persuade; manipulate
• D) demonize; satisfy
• E) manipulate; persuade

---

Definitions:

Customer Benefit

The advantage or value that a buyer gains from purchasing and using a product or service, which meets their needs or desires.

All-benefits Approach

A marketing strategy that emphasizes all the benefits of a product or service to appeal to a wide range of consumers.

Points-of-difference

Unique attributes or features that set a product, service, or brand apart from its competitors in the eyes of the target market.

CVP

Stands for Cost-Volume-Profit analysis, a financial tool used to determine how changes in costs and volume affect a company's operating income and net income.