Research Indicates That as Long as a Buyer Is __________________

question 10

Multiple Choice

Research indicates that as long as a buyer is __________________, switching is unlikely.

• A)striving to make more money
• B)satisfied with the supplier's performance
• C)unable to exert pressure on suppliers to reduce price
• D)finds the supplier likable
• E)all of the above

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Definitions:

Consumers

Individuals or groups that purchase goods and services for personal use, not for manufacturing or resale.

Economy

A system of production, distribution, and consumption of goods and services within a particular geographic region, governed by supply and demand.

Target Markets

The specific group of consumers at whom a company aims its products and services.

Mall of America

A large shopping mall located in Minnesota, USA, known for being one of the largest malls in the country by total area and stores.