KSAs Refers to the Sales Maxim, Keep It Simple, Always

question 41

True/False

KSAs refers to the sales maxim, Keep it Simple, Always.

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Definitions:

Monetary Risk

The potential financial loss involved in a transaction or investment, considered by consumers and businesses alike.

Perceived Risk

The potential negative consequences that consumers believe they may face when purchasing a product or service.

Extensive Search

The thorough process of seeking information and evaluating multiple options before making a purchase decision, often undertaken for high-involvement products.

Need Recognition

The initial step in the consumer decision process that occurs when a consumer identifies a difference between their current state and a desired state.