Which of the Following Is an Appropriate Strategy to Use

question 64

Multiple Choice

Which of the following is an appropriate strategy to use when the sales manager asks you (the salesperson) to slip a purchasing agent a couple of hundred dollars in order to get him to put in a good word with the buying center for your company's new line of packaging equipment?

• A)Ignore the request.
• B)Appeal to a higher authority.
• C)Threaten to blow the whistle.
• D)Leave the organization.
• E)All of the above are appropriate strategies to use when handling unethical requests from managers.

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Definitions:

Point-of-Purchase Promotions

Marketing efforts designed to incentivize consumers to make a purchase decision on the spot, such as product displays or coupons at the checkout.

Consumer Awareness

The extent to which potential customers are familiar or informed about a product, brand, or issue affecting their purchasing decisions.

Communications Mix

The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.

Buzz Marketing

A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.