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What can salespeople do about predictable objections?
Cerebral Cortex
The cerebral cortex, which is the brain's outermost layer of neural tissue, is crucial for functions such as memory, attention, perception, thinking, consciousness, language, and awareness.
LTP
Stands for Long-Term Potentiation, a long-lasting enhancement in signal transmission between two neurons that results from their simultaneous stimulation and is a key mechanism behind learning and memory.
Karl Lashley
A psychologist and behaviorist known for his contributions to the study of learning and memory.
Self-Reference Effect
A phenomenon where individuals are more likely to remember information related to themselves, due to its personal relevance.
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