In Making Her Presentation to the Building Contractor, Lea Not

question 63

Multiple Choice

In making her presentation to the building contractor, Lea not only told him about the new wallboard's superiority, she let him see and feel a sample. Lea is using a:

• A)multiple-sense appeal.
• B)triple whammy.
• C)collaborative approach.
• D)mixed media approach.
• E)composite appeal.

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Definitions:

Temporal Lobe

A region of the brain responsible for processing auditory information and also involved in memory and emotion.

Cerebellum

A part of the brain located at the back of the skull, responsible for coordinating voluntary movements and maintaining posture and balance.

Cribriform Plate

A thin, perforated bony part of the ethmoid bone in the skull, allowing passage for olfactory nerves from the nasal cavity to the brain.

Olfactory Nerve

The first cranial nerve, responsible for the sense of smell, transmitting odors from the nasal cavity to the brain.