Which of the Following Is True of the Marketing Concept

question 21

Multiple Choice

Which of the following is true of the marketing concept?

• A) The survival of any business depends solely on making a profit.
• B) Special consideration must be given to the needs, desires, and wishes of present and prospective customers.
• C) Being consumer oriented often involves coercing consumers to buy a product, irrespective of its quality.
• D) Use of the systems approach is not a part of the marketing concept.

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Definitions:

Leadership Emergence

The process by which individuals become recognized by a group as leaders, often based on qualities such as charisma, communication skills, and problem-solving abilities.

Coerce

To persuade an unwilling person to do something by using force or threats.

Common Goal

A shared target or aim that a group works together to achieve.

Ethically

In a manner that aligns with moral principles, including fairness, justice, and respect for individuals and communities.