_____ Involves Prodding Businesses to Improve the Quality of Their

question 49

Multiple Choice

_____ involves prodding businesses to improve the quality of their products and to expand consumer knowledge.

• A) Consumerism
• B) Commercialism
• C) Diversification
• D) Segmentation

---

Definitions:

Oligopoly

is a market structure characterized by a small number of firms that have significant control over market prices and competition.

Cause Marketing

A type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Environmental Downsizing

The process of reducing a company's environmental impact through smaller operations, waste reduction, and efficient resource use.

Green Marketing

Strategies aimed at advertising goods or services highlighting their ecological advantages or sustainability.