Which of the Following Is True About Database Marketing

question 39

Multiple Choice

Which of the following is true about database marketing?

• A) It does not require someone with the technology know-how to keep the system up and running because it is fairly easy to use.
• B) It is a quick and efficient process for acquiring customers that involves obtaining meaningful consumer information and making marketing decisions.
• C) It is the act of simulating the conditions under which a product is to be marketed.
• D) It refers to the act of promoting the sale of a product at the point of purchase.

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Definitions:

Maximum Profit

The highest possible financial gain a business can achieve in a given period, optimized through revenue and cost management.

Market Price

The current price at which an asset or service can be bought or sold in a given market, determined by supply and demand dynamics.

Firm

A business or company that sells goods or services in an attempt to earn a profit.

Competitive Price-Taker Firm

A business that accepts market prices as given because it has no power to influence them.