Which of the Following Is True About the Growth Stage

question 2

Multiple Choice

Which of the following is true about the growth stage of the product life cycle?

• A) Prices are usually high, sales are low, and development, promotion, and distribution costs are high
• B) Marketing strategy typically encourages strong brand loyalty
• C) Promotion costs climb and competitors cut prices to attract business
• D) Management considers pruning items from the product line to eliminate unprofitable ones