John Wants to Start His Own Fruit Juice and Beverage

question 64

Multiple Choice

John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry. He is also aware of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____ component of the marketing mix.

• A) place
• B) pricing
• C) packaging
• D) product

Recognize conditions related to mood disturbances and their treatments.

Understand the etiology and impact of eating disorders on health.

Identify the causes and manifestations of dissociative disorders.

Recognize the contributions of key figures and approaches in psychotherapy and the treatment of mental disorders.

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Definitions:

Supplies

Items used in the operation of a business that are not directly associated with the products or services being sold, such as office supplies.

Contra-Asset

An account that reduces the value of an asset account with which it is paired, used to account for allowances, depreciations, or impairments.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against an asset over its useful life to date.

Contra-Asset

An account that decreases the balance of its associated asset account through a contra entry.