Which of the Following Is True About the Growth Stage

question 2

Multiple Choice

Which of the following is true about the growth stage of the product life cycle?

• A) Prices are usually high, sales are low, and development, promotion, and distribution costs are high
• B) Marketing strategy typically encourages strong brand loyalty
• C) Promotion costs climb and competitors cut prices to attract business
• D) Management considers pruning items from the product line to eliminate unprofitable ones

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Definitions:

Cooperative Principle

A principle in pragmatics introduced by H.P. Grice, suggesting that participants in a conversation naturally cooperate with each other by making their contributions as informative, relevant, and truthful as needed.

Recursion

A method in mathematics and computer science where a function calls itself in order to solve a problem or process data.

Two-Word Utterances

A stage in language development where children start using two-word phrases to communicate more complex ideas, typically occurring around the age of 2.

Ambiguity

The quality of being open to more than one interpretation; inexactness or uncertainty in meaning.