John Wants to Start His Own Fruit Juice and Beverage

question 64

Multiple Choice

John wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry. He is also aware of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the _____ component of the marketing mix.

• A) place
• B) pricing
• C) packaging
• D) product

Comprehend Piaget's stages of cognitive development and the cognitive abilities characteristic of each stage.

Distinguish between assimilation, accommodation, and adaptation within Piaget's theory.

Recognize the importance of initiative, guilt, industry, and inferiority, and how they relate to child development according to Erikson.

Identify and explain the concept of egocentrism in child development.

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Definitions:

Participating

In a management context, a leadership style characterized by sharing decision-making responsibilities with team members, promoting a sense of ownership and involvement.

Telling

The act of giving explicit instructions or information, often within an educational or managerial context to guide actions or decision-making.

Selling

The act of persuading someone to buy a product or service, typically involving identifying customer needs and demonstrating how a product meets them.

Delegating

The process of assigning responsibility and authority to others to carry out specific activities, while retaining accountability for the outcome.