Examlex
Small business owners prefer a proprietorship over other forms of business because it:
Sensitivity Analysis
A technique used to determine how different values of an independent variable affect a particular dependent variable under a given set of assumptions.
Marketing Databases
Collections of data and information regarding customers, potential customers, market trends, and competitor analysis, used to inform marketing strategies and campaigns.
Environmental Scan
The process of collecting and analyzing external and internal data to understand the market environment, including trends, opportunities, and threats.
Action Analysis
The process of examining and breaking down the actions required to achieve a particular goal or objective.
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